नेता जी का खुलासा

खुले में हँसते है और अन्दर रोते हैं ,

राजनीति के खेल बड़े गंदे होते हैं ,

जो गले मिलते हैं गला भी काट लेते हैं ,

काम पड़ता है तो तलवा भी चाट लेते हैं

                                     

गद्दी दी है गद्दारी की छूट नहीं

जनता  सच  कहती  है इसमें  झूठ  नहीं है ;

गद्दी  दी  है गद्दारी  की  छूट  नहीं .

ठीक  है तुम  संसद  में  बैठो  हम  सड़कों  पर ;

हरा  भरा  जनतंत्र  है सूखा  ठूठ  नहीं है .

हिन्दू - मुस्लिम - सिख- इसाई  में मत  बांटो  ;

हिन्दुस्तानी  हैं  हममे  कोई  फूट  नहीं है .

भ्रष्टाचारी  जो है उसको फांसी दे  दो  ;

जनता का  है पैसा  कोई लूट  नहीं है .

लगा  लाल  बत्ती  न  हम पर  रौब  जमाओं  ;

नेता  जनता का सेवक  देवदूत  नहीं है

E-Grocery Retailing - A Trend Picking up in India

Since the advent of 21st century India has been a witness to a lot of new trends entering Indian markets, all this because of the economic reforms that the country went through and because of which a lot of innovative platforms of technologies started entering India and the Indian customers started getting exposed to these trends. This had an effect on the kind of lifestyles the people in India started living. The people got busy because of the new work timings emerging as the Private sector started becoming a bigger employer year after year and the demands of work started increasing and people started spending more time at work than at their homes and with their families. This had more effect as even the females which usually took care of the home and the children too started working and this led to an increase in the number of working couples and so both the partners started having less time to go to the markets and even if they had some time they did not want to spend that time in the heat or cold of the market after an exhaustive day at work.

And it is because of this phenomenon that the concept of E-Grocery stores started emerging in the Indian market too. E-Grocery stores which no doubt is still in its infancy stage, has started on a small scale only in metros and other A-class cities only (Delhi, Gurgaon, Mumbai, Bangalore etc are a few cities where it is picking up fast), but as the Indian diaspora starts getting more and more exposure to the private sector jobs and with more working couples increasing in these cities, this industry is going to start grabbing more and more market share of the $343 billion food and grocery market of India and it can grow at the compounded growth rate of 30 percent annually over the next five years. (Source- Economic Times).

(Source: Technopak)

This sudden acceptance of new phenomena is not by any chance, but because of the new technologies that have entered the market and have started getting Indians hooked up to them. This can be attributed to the internet penetration in the urban households increasing every day and then because of the new technology platforms like smartphones which allow individuals to use all the internet applications on their phones only and they need not open their PC's or laptops to access these features. Then technology has also enabled these stores to become more efficient at supply chain handling, better customer order handling and then also at understanding how the customers shop and at understanding their preferences. This new wave of technology acceptance is now enabling E-Grocery retailing to grow in India which is a household phenomenon in western countries and has started picking up in China and other developing countries in Asia too. There are various E-grocery stores like Big-basket(the only E-grocer to be able to attract the investment from venture capitalists), MyGrahak, Family Kart, Chennaionlinegrocery.com, Town essentials and Atmydoorsteps.com.

The technological platform being followed by E-gorcers is as follows - 

(Source- Economic Times)

Other reason for E-Grocery to start picking up is that now the companies have funds available to them in market but still very less as compared to the total requirement of the market to grow at a faster pace. Then technological advances have been enabling the entrepreneurs to be able to keep track of their inventory levels which they can keep to a minimal level because of the technological tie-ups with suppliers and still be able to take care of all the orders of their customers right on time. Then with the help of software packages which can help them in analysing how their customer visit their websites and what kind of purchase patterns they follow so that they can suggest their customers some purchases in advance coupled with some promotional offers which have been designed by studying their past purchase behaviors.

Many such stores are there in the market which are more or less self funded stores but now with capital being available somewhat easier because venture capitalists and angel investors understanding that their investment can yield to higher returns, more and more stores are trying to expand.

Though there are a lot of challenges like how to keep a tab on the supply chain costs, wafer thin margins, having more stock points closer to the customers, the delivery costs and how much inventory to maintain, but it still has a lot of scope to grow in India, because of the new lifestyle segment of working couples emerging in the market which is only going to grow in the times to come. So lets see whether this new boom in the E-Commerce front is able to succeed by developing a sustainable business model this time around or it is also going to take the path that E-commerce bubble took in the beginning of this new millennium.

वास्तव में मेरे जीवन का अन्त उसी समय हो गया था,जब मैंने गाँधी पर गोली चलाई थी |उसके पश्चात मानो मै समाधि में हू और अनासक्त जीवन बिता रहा हू | मै मानता हू की गाँधी जी ने देश के लिए बहुत कष्ठ उठाए,जिनके कारण मै उनकी सेवा के प्रति एवं उनके प्रति नतमस्तक हू,किन्तु देश के इस सेवक को भी जनता को धोखा देकर मातृभूमि के विभाजन का अधिकार नहीं था | मै किसी प्रकार की दया नहीं चाहता हू | मै यह भी नहीं चाहता हू की मेरी ओर से कोई दया की याचना करे | अपने देश के प्रति भक्ति- भाव रखना अगर पाप है तो मै स्वीकार करता हू कि मैंने किया है | यदि वह पुण्य है तो उसके जनित पुण्य-पद पर मेरा नम्र अधिकार है| मेरा विश्वास अडिग है कि मेरा कार्य नीति की दृषि्ट से पु्णॅतया उचित है | मुझे इस बात में लेशमात्र भी सन्देश नहीं है कि भविष्य में किसी समय सच्चे इतिहासकार लिखेंगे तो मेरे कार्य को उचित ठहराएंगे |--- [नाथूराम गोडसे]

Walking alone,

With my thoughts

Searching my Dreams which I lost,

Searching at every step

And every face,

Walking, walking or running,

To leave behind every pain,

A pain which come anonymously,

And invade in my loneliness.....

Kommando - Mentos PR Stunt and Guerrilla Marketing Campaign

How To Motivate Yourself

Motivation serves as a big help in achieving what you want in life. It inspires you to keep going, maintain a level of commitment and stay focused on what you want to attain. However, motivating yourself is a big struggle that is constantly assaulted by negative thoughts and anxiety about the future. Everyone faces depression and doubts, but what separates the highly successful from the lesser mortals is the ability to keep moving forward. You have to understand your thoughts, drive your emotions, nurture motivating thoughts, neutralize negative ideas and focus on the task at hand, to gain momentum. Read through the following lines to know the tips on how to motivate yourself and accomplish your goals and plans.

Tips For Motivating Yourself

• Be specific while setting goals for yourself . The key to motivation is setting definite goals that you can attain as well. Unrealistic goals will only lead to a low morale.
• Do not pick goals that sound good,but are difficult to achieve,such as New Year’s resolutions. Set goals that make your life easier and more rewarding. It will be easier for you to focus on them and achieve them as well.
• Cut out pictures or images of the goals that you are aiming at and place them somewhere you can see them everyday. They can be the car, TV, stereo or golf clubs that you want. Visualizing the items as yours will help keep you motivated.
• Start out with small goals in the beginning. If you make a long list of things you want to achieve, you are probably likely to mess them all and come back to zero. Make a list for each day instead, with only 3 to 4 things or a set of activities covering 2 to 3 hours.
• Goals and mental attitudes are just like pushups. Initially, you feel terrible to work towards them, but gradually you build up the strength for the same. Do not set up for failure by reaching too high at first. Pace up yourself gradually.
• Cultivate motivation in your habits. Believe in yourself, gain confidence and achieve victory.
• Your own opinion matters the most in your life, but only till the time it is realistic. Do not think that you are the best; prove yourself by dealing with your responsibilities successfully.
• Do not hesitate to reward yourself on completing a task. This will enable your mind to recognize and aim towards achieving the next goal, so that you treat yourself once more.
• Do not feel lost if you fall. Get back up and start again from where you are comfortable. Keep on trying, till you achieve what you want.
• Organize your time and space. Work out something that will allow you to build on your motivation and achieve your goals. This will help you get to the place you had actually wanted to be at.
• Think about your past achievements that motivated you. This will encourage you to move ahead and achieve more goals.